Huong dan Etsy Ads cho POD seller

Nhieu POD seller bat Etsy Ads qua som roi sau do lai roi vao cam giac mo ho. Tien da chi, impression va click da co, doi khi con co them favorite, nhung seller van khong biet lieu quang cao da mua duoc nhu cau tot hay chi lam lo ro listing yeu nhanh hon.

Su mo ho nay thuong den tu viec xem Etsy Ads nhu mot nut tao don tu dong thay vi mot cong cu tra phi de test.

Kiem tra xem shop da san sang truoc khi bat Etsy Ads chua

Etsy Ads co the tang toc kha nang danh gia, nhung khong the thay the su ro rang cua listing.

Cach suy nghi on hon la xem readiness rat thuc te: shop can da co mot vai listing ma nguoi la co the hieu khong can co gang.

Bon readiness check truoc khi quang cao

• Hinh dau tien da giai thich duoc san pham la gi va thuoc buyer hoac dip nao.
• Title va nhung hinh dau tien da noi ro use case, gift logic, hoac cach ca nhan hoa.
• Ban san sang dung click, save, cart va order contribution de danh gia thay vi chi doi loi nhuan ngay lap tuc.
• Ban co cua so quan sat co dinh va mot ngan sach co the xem la chi phi hoc tap.

Chi chon 3-5 listing dang mua traffic tra phi

Mot loi thuong gap khac la day ads cho toan bo shop.

Huong an toan hon la tao mot test pool ngan.

Dau hieu cua listing phu hop hon cho vong test dau

• Buyer nhin nhanh la hieu item nay dung cho gifting, self use, milestone hay identity expression.
• Hinh dau tien giong mot product decision hon la mot preview thiet ke.
• Trang da giai thich material, variant, personalization va turnaround theo thu tu de doc.
• Bien loi nhuan con du de chiu duoc mot vong test tra phi ma khong bien moi don thanh lo mac dinh.

Listing nen giu lai truoc khi quang cao

• San pham qua rong chu de nen nghe co ve hop voi tat ca moi nguoi va vi the kho de nho voi bat ky ai.
• Trang ma pricing, value framing hoac bundle logic van ro rang la chua on dinh.
• Item duoc them vao chi de catalog trong lon hon thay vi phuc vu buying scene manh nhat cua shop.
• Listing van bat buyer doan cach sizing, personalization hay shipping timing van hanh nhu the nao.

Bat dau vong test dau bang ngan sach nho va mot muc tieu ro

Voi POD seller moi, ngan sach Etsy Ads dau tien nen mua thong tin hon la mua cam giac.

Vong dau tien tot hon khi giu no hep.

Nhung quy tac launch on hon

1. Chi mo ads cho mot nhom listing ung vien ngan thay vi day toan bo catalog.
2. Dat mot cua so quan sat khoang mot den hai tuan thay vi phan xet ket qua sau vai gio.
3. Moi lan chi doi mot hoac hai bien lon nhu hinh dau, nua dau title hoac cach frame gia.
4. Ghi ro ngan sach nay duoc mo ra de tra loi cau hoi gi truoc khi bat ads.

Doc signal som cua Etsy Ads theo dung thu tu

Ket qua co gia tri nhat tu vong test dau thuong khong phai la don hang dau tien.

Bat dau bang click

Neu co impression nhung click yeu, listing thuong dang that bai o lop search result.

• Hinh giong file thiet ke thuong thua mot hinh giong san pham hoac qua tang co the mua.
• Nua dau title mo ho se che giau buying scene that su tren trang tim kiem.

Sau do nhin save, cart va order contribution

Neu listing co click nhung khong co behavior sau do, traffic da vao trang nhung khong thay du gia tri de di tiep.

• Save va cart cho thay y tuong cot loi van co suc hut du listing chua giai quyet het ma sat.
• Behavior yeu sau click thuong bao hieu page can ro hon ve gia tri va expectation management.
• Don quang cao dau tien nen duoc xem la directional evidence, khong phai giay phep de scale manh.

Quyet dinh khi nao dung, sua, hay mo rong

Phan kho nhat cua Etsy Ads khong nam o luc bat dau ma nam o luc quyet dinh buoc tiep theo khong theo cam xuc.

Mot quyet dinh quang cao tot thuong rat khong kich tinh.

Loi thuong gap cua POD seller voi Etsy Ads

• Dung ads de bu vao thumbnail mo ho, title chung chung hoac quy trinh ca nhan hoa kho hieu.
• Quang cao tat ca listing trong shop roi sau do khong hoc duoc dieu gi cu the.
• Chi nhin vao order ma bo qua click, save, cart va y dinh o giua phieu.
• Doi hinh, doi title, doi gia va doi ngan sach cung luc nen du lieu tro thanh vo nghia.
• Scale qua nhanh sau mot don som ma chua kiem tra margin, tinh lap lai va listing lan can.

Etsy Ads huu ich hon rat nhieu khi ban xem no la bo loc cho listing manh hon thay vi mot loi hua rang moi san pham deu xung dang co traffic tra phi ngang nhau.

Learn More

• Etsy POD shop guide
• POD niche research guide
• POD pricing strategy guide

FAQ

Shop Etsy POD moi co nen bat ads ngay khong?

Khong nhat thiet.

Etsy Ads co con giup neu chua co order nao khong?

Co, neu ban dung no de doc behavior.

Neu co click nhung chua co sale thi co nen tat ngay khong?

Khong tu dong.

Listing POD nao hop hon cho vong quang cao dau tien?

Listing co buying scene ro, hinh dau de hieu, cau truc giai thich sach, va du margin de xem khoan chi nay nhu mot test duoc kiem soat thay vi giam gia trong hoang hot.

Buoc tiep theo

Hom nay hay chon ba den nam listing tren Etsy va cham diem tung listing theo nam muc: do ro cua hinh dau, scene fit cua title, suc manh giai thich cua page, do dung sai cua margin, va viec no co that su thuoc nhom ads dau tien hay khong.